Vol. 2 No. 02 (2023): Asian Journal of Marketing Management

Articles

• Editorial Note

  Sandamali Galdolage; Amila Jayarathne

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• Does the current pre-experience in FinTech trigger MarTech usage behaviour? A literature review and pilot study in the context of relationship marketing

  D Sangarathas

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• The mothers’ role in prospering a mindful consumer in Sri Lanka

  E.S. Wickramasekera, D.N. Wickramasekera

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• Financial literacy and quality of life amongst cancer patients in Sri Lanka

  D.M.R. Dissanayake

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• Exploring the reactions of the bottom of the pyramid consumers when protecting consumer rights

  D.M.G.R. Kavindya

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• Sustainable consumer behaviour in clothes disposal in the Sri Lankan context

  H.K. K. Prathibhani , V.G.P. Lakshika

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• Book review: Kevin Lane Keller and Vanitha Swaminathan (2020). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition, Pearson Education Limited, ISBN 978-0-13-489249-8

  V.W. De Silva, W. N. Hettiarachchi

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