Vol. 4 No. 1 (2025): Asian Journal of Marketing Management

Articles

• Editorial Note

  Chandralal K.P.L., Rathnayake D.T.

• The Influence of Gratifications Related to User-Generated Content on the Purchase Intention of Clothing of Young Consumers in Sri Lanka

  Sewwandi D.M.P., Warnakulasooriya B.N.F.

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• How Does Immersion Affect the Travel Intention of Gen Z Tourists? The Mediating Role of Happiness

  Weerasekera D., Assella A.P.N.

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• Omnichannel Integration and Positive Word-of-Mouth: A Study of Colombo Supermarket Consumers

  Banduge R.H., Sewwandi D.M.P.

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• Examining the Role of CSR and Technological Readiness in the Intelligent Transformation of SMEs in Northern Province, Sri Lanka

  Vaikunthavasan S.

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• The Impact of Experiential Marketing on Revisit Intention with Special Reference to Franchised Fast-Food Restaurants in Western Province, Sri Lanka: Examining the Mediating Effect of Experiential Emotional Value

  Thundeniya L.G.D.T.B., Gunawardhana I.D.K.

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• Impact of Celebrity Endorsement on Purchase Intention: Does Gender Matter? (With Special Reference to Hair Care Industry in Sri Lanka)

  Prasadika R.A.T., Nishadi G.P.K.

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• The Mediating Role of Perceived Authenticity on Relationship Between Social Media Influencers and Domestic Tourist Travel Decision: A Study Focusing on Multiple Tourist Places in Sri Lanka as Travel Destinations

  Manojprasath S., Dhuveeshan M., Sivasangari Y.K., Thilina D.K.

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