Vol. 5 No. 1 (2026): Asian Journal of Marketing Management

Articles

• Editorial Note

  Somasiri. S., Rathnayake D.T.

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• Big Data Analytics and Supply Chain Operations: Trends, Gaps and Future Research Directions

  Y. Wanigasekara, H. M. R. P Herath

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• A Bibliometric Analysis of Industry 4.0 in Procurement Decision Making Using VOS Viewer and R Studio Bibliometrix

  M.A.A. Malkanthie, S.M.P.L. Navodi, W.G.S. Kelum

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• Customer Retention in Life Insurance: A Conceptual Integration of Service-Dominant Logic and Subjective Expected Utility

  H. P. J. Hewawasam, A. K. L. Jayawardana, S. Durairatnam

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• Hedonic Factors and Purchase Intention: The Mediating Role of Hedonic Emotion in Experiential Retail Settings

  K. P. C. R. Karunagoda, D. Weerasekera, S. Prabha

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• Green Cosmetic Purchase Intention of Gen Z: The Mediating Role of Attitude

  D. Dulanja, D. Weerasekera, S. Prabha

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• Factors Influencing Parents Fast-Food Purchasing Intention and the Children’s Intention to Consume; a study on Sri Lankan Fast Food Chains

  E. Ekanayake

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• Effectiveness of Online Teaching-Learning Practices in Higher Education in a South Asian Country: Students' and Educators' Perspectives

  L. Wijewardene, R. W. D. N. K. Rajapakse , P. G. S. A. Jayarathne, A. G. P. D. Ketawalage, N. J. Dewasiri

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• The Impact of Congruence on Brand Attitude in Celebrity Endorsements: The Role of Self-Congruity Theory in Sri Lanka

  V. C. Mahagamage, S.M.M.S. Bandara, W.D.W.M.M.W.D.D. Molligoda, M. A. S. N. Perera

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