Vol. 5 No. 2 (2026): Asian Journal of Marketing Management

Articles

• Editorial Note

  D.T. Rathnayake; Dr. Sachithra Somasiri

• Mapping the Knowledge Landscape: A Bibliometric Analysis of Blockchain in Supply Chain Management

  D. M. P. Sewwandi, K. P. L. Chandralal, W. G. Pemarathne

  • PDF

• Examining Consumer Switching Behavior towards Digital Payments: A Push-Pull Mooring Perspective

  D. Perera, Dr A. Ranasinghe

  • PDF

• When AI Meets Accessibility: How Perceived Ease of Use Mediates and Disability Type Moderates Healthcare Website Usability

  R. Abeysinghe, T. H. Rathnayake, M. Munasinghe, G. R. D. C. D. Bandara

  • PDF

• An Empirical Study of Customer Satisfaction in Online Cosmetic Purchases in Sri Lanka

  P. Perera, H. Abeywickrama

  • pdf

• Key Determinants of Life Insurance Customer Satisfaction in Emerging Markets

  R. D. T. M. Jayalath, P. P. Pretheeba, K. S. Nawanmini

  • pdf

• Disability-Inclusive Employment and Company Value Proposition Enactment: A Qualitative Framework from a Sri Lankan Service-Sector Case

  N. C. M. Arachchige

  • pdf