About the Journal

Asian Journal of Marketing Management
Asian Journal of Marketing Management is a bi-annual peer-reviewed scholarly journal in the marketing discipline that focuses on current critical substantive issues in marketing and management in the Asian context.

Scope
It accepts the diverse range of scholarly papers with a broad scope in the marketing discipline and expects to bridge the gap between theory and practice. Scope of the journal covers: consumer behaviour, services marketing, product and brand management, sales management and retailing, sustainability in marketing, methodology, and meta-theory of marketing research, international marketing, technology and innovation in marketing, distribution and marketing networks, and marketing analytics.

The journal accepts conceptual papers, empirical papers, review papers, action research-based papers, and papers with innovative methodologies from the Asian context.

Publication Frequency
Bi-annually

Name of the Publisher
Department of Marketing Management
Faculty of Management Studies and Commerce
University of Sri Jayewardenepura

ISSN:
2820-2031 (Printed)
2820-2082 (Online)

Announcements

Call for Papers - Volume 05, Issue 01

2025-09-08

The Asian Journal of Marketing Management (AJMM), a bi-annual peer-reviewed journal indexed in the Ebscohost and published by the Department of Marketing Management, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura, with ISSN: 2820-2031 (Printed), ISSN: 2820-2082 (Online) is calling papers for Volume 05 Issue 01 due in January 2026.

The AJMM expects manuscripts for the next issue on or before September 15, 2025. There is no article processing charge (APC) for articles submitted to the AJMM, and the journal assigns specific DOIs to articles published.

For more information, please visit: AJMM or contact the Editorial Team at ajmm@sjp.ac.lk

To submit your manuscript, please click AJMM Submission

Read more about Call for Papers - Volume 05, Issue 01

Current Issue

Vol. 4 No. 2 (2025): Asian Journal of Marketing Management
View Vol. 4 No. 2 (2025): Asian Journal of Marketing Management
Published: 2025-09-07

Articles

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