Vol. 1 No. 02 (2022): Asian Journal of Marketing Management

Articles

• Editorial Note

  Sandamali Galdolage; Prof. P. G. S. Amila Jayarathne

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• Generation gap, gender and shopping enjoyment of shopping mall visitors in western province Sri Lanka

  T. P. Bandara, U. K. Thalgaspitiya, W. N. Hettiarachchi

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• Attributes of loyalty card programme membership and their influence on customers’ behavioural and attitudinal loyalty: a case of fashion retailing in the Sri Lankan context

  W.S.H. Fernando, B.N.F. Warnakulasooriya

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• Determinants of Green Electronic Devices Purchasing Decisions: with Special Reference to Young, Educated Consumers in Sri Lanka

  I.D.K. Ranganath , G.P.K. Nishadi

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• The Impact of Offline Shopping Safety Practices on Consumer Buying Behavior during the COVID Pandemic Situation in Sri Lanka

  R.K. Kasunthika

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• The Impact of Facebook Marketing on Customer-Based Brand Equity and Purchase Intention on Fashionwear Retail Industry in Sri Lanka

  N. Jayasuriya

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• Objectification of women in advertising in Sri Lanka

  V.V. Gamlath , M. A. A. Malkanthie

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